Can loyalty schemes really build loyalty? Lisa O’Malley Cardiff Business School, University of Wales, College of Cardiff, UK Customer loyalty schemes

Source URL: www.staff.city.ac.uk

• Consumer behaviour
• Marketing
• Business models
• Brand management
• Brand loyalty
• Loyalty program
• Loyalty business model
• Loyalty marketing
• Relationship marketing
• Customer retention
• Customer satisfaction
• Loyalty

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Source URL: www.cv-service.org

• Customer experience management
• E-commerce
• Marketing
• Customer relationship management
• Customer retention
• Retail
• ECRM
• Sales force management system

SunTec improves retention at Africa’s leading financial services player Product bundling creates value in a world of fast-changing customer attitudes Ability to Up-sell and

Source URL: www.suntecgroup.com

CloudFlare reseller program Offer customers enhanced performance, security and availability, while increasing customer retention and generating new revenue. Protect and accelerate any website, API or web application. Ben

Source URL: www.cloudflare.com

• Computing
• Internet
• Cloudflare
• Content delivery network
• Internet security
• SPDY
• Go

RETHINKING CUSTOMER ACQUISITION BEFORE TALKING RETENTION BY RODRIGO S. GRION While marketers can positively affect customer retention in a number of different ways, improving retention is more expensive and difficult tha

Source URL: jimc.medill.northwestern.edu

Datasheet Send automatic 1-to-1 triggered email with ease Strengthen customer engagement, retention, and loyalty with hyper-relevant,

Source URL: sendgrid.com

CRANFIELD UNIVERSITY CHRISTINE RUTH BAILEY HOW COMPANIES USE CUSTOMER INSIGHT TO DRIVE CUSTOMER ACQUISITION, DEVELOPMENT AND RETENTION

Source URL: dspace.lib.cranfield.ac.uk

Customer success story: CDL Helpers RingCentral connects CDL helpers with on-the-go clients Employee retention in the trucking business

Source URL: netstorage.ringcentral.com

• RingCentral
• Computing
• Technology
• Digital media
• Videotelephony
• Mobile phone
• Helper

CUSTOMER SUCCESS STORY Allrecipes Increases Customer Retention and Subscription Revenue with Vindicia Home Cooks Unite

Source URL: www.vindicia.com

CASE STUDY / MAINTAINING CUSTOMER BASE Strategic retention campaign offsets customer acquisition costs A problem faced by companies across industries is finding ways to maintain a consistent customer base. While business

Source URL: www.infocision.com